Community Resources

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Use the USA Swimming marketing toolkit to show your community why kids should join swimming! This toolkit provides downloadable materials for members to customize and use on their own.

Downloadable & Visual
  • 2022 Complete Toolkit (Dive In Themed)
  • 2022 Complete Toolkit (Lead Your Lane Themed)
  • Social
  • Posters/flyers
  • Interactive board
  • Sample video
Communications Items
  • Press release templates
  • Sample letter to parents
  • One pager for parents - USAS benefits
  • One pager bullets - new facility
Tips & Tricks
  • Presentation template
  • How to make a QR code
  • Website info
  • Social tips
  • How to make a good presentation
  • Ways to reach out to the community
  • Test Dive Day meet

  • How to make a QR code
  • How to make a good presentation
  • Interactive board
  • Posters/flyers
  • Press release templates
  • Social
  • Sample letter to parents
  • Sample Video
  • Website info

12 & Under Marketing Toolkit Webinar

Learn how to use tools provided by USA Swimming to recruit young athletes to your programs. The previously recorded webinar covered the two themes of the toolkit, as well as social media tactics.

To access the recording and follow along with the updated PowerPoint, please click the boxes to the right.


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