VIDEOS
FIND A SWIM TEAM & LESSONS
SWIM SHOP
FAN SHOP
EVENTS & TICKETS
Times
Swimmers & Parents
Coaches & Team Leaders
Officials
Safe Sport
Meet the Team
About
Foundation
DONATE
TEAM LEADERS

Managing Your Team

Tools for Your Team's Success

Whether your club is owned and managed by the coach, an institution such as a school or YMCA, or a parent-run board, we have information here to help it run smoothly. Marketing and fundraising, risk management and insurance, selecting staff, and recruiting and retaining volunteers are all essential components of running a successful club. 

TEAM STRUCTURE

PARENT GOVERNED CLUB

The most common organizational model for swim teams in the United States is the parent-owned, non-profit or not for profit corporation. This legal structure allows a team to maintain tax-exempt status.




LEARN MORE
COACH OWNED CLUB

Many successful competitive swimming programs in the United States are coach or privately owned. These teams are legally structured one of several ways. Traditionally there have been numerous sole proprietor and partnership arrangements.




LEARN MORE
INSTITUTION OWNED CLUB

There are many places in the United States where the swim team is one of the programs offered by the owner or operator of a swimming facility. These entities typically include universities or colleges, YMCAs or YWCAs, Boys and Girls Clubs, park and recreation departments, and private schools or school districts.


LEARN MORE
New Categories of Individuals Required to be Non-Athlete Members
In order to comply with U.S. Center for SafeSport requirements, the USA Swimming Board of Directors has approved expanding Corporate Bylaw 2.6.6, which sets forth those who must be non-athlete members of USA Swimming.
ARTICLE    DEC 10, 2021

CLUB MARKETING TOOLKIT

Use the USA Swimming marketing toolkit to show your community why kids should join swimming! This toolkit provides downloadable materials for members to customize and use on their own.
GET TOOLKIT

Marketing & Fundraising

#SwimBiz Pros: All I Need to Know About Business I Learned From Swimming
21:05MAR 21, 2018
#SwimBiz: The Evolution of Social Media with Elizabeth Beisel
15:17MAR 7, 2018
#SwimBiz: Marci Callan, Creating Ways to Encourage Growth in a non-Olympic Year
27:40FEB 21, 2018
#SwimBiz: How a Swim Team Sold Naming Rights to Their Club
13:35FEB 7, 2018
#SwimBiz: Susan Teeter, Would You Like to Invest in Me?
16:26JAN 31, 2018
#SwimBiz: The Ink Panther - Geting Sponsors to Sign on the Dotted Line
19:59NOV 29, 2017
#SwimBiz: 10 Benefits of LinkedIn, Geri Woessner
15:33NOV 2, 2017
#SwimBiz: The 411 on Sponsorship, Ellen Lucey
24:42OCT 19, 2017
#SwimBiz: Building a Killer Brand, John Mybeck
24:29OCT 5, 2017
#SwimBiz: Mind Games: How Parents Find Swim Teams for Their Kids Online
18:29AUG 24, 2017
#SwimBiz: Steve Raquel: Swim Inside the Lane Lines, Think Outside of It
24:51AUG 15, 2017
#SwimBiz: Insta(nt) Gratification: Video, Images & Posts That Get You Noticed on Instagram
18:36JUL 19, 2017
#SwimBiz: Oh Snap: Intro to the Fastest Growing Network for Teens
17:15JUL 5, 2017
#SwimBiz: Does Every Like Matter: Understanding and Improving Social Media Marketing
21:22JUN 21, 2017
#SwimBiz: Blow Up the Box: Unconventional, Low-Cost Marketing Tactics to Use Locally
23:31MAY 31, 2017
#SwimBiz Pros: Marshall Osborne of Uber
10:58MAY 22, 2017

Risk Management & Insurance

SWIM STAFF SELECT

Getting the right personnel in the right roles is a protective factor against abuse in sport.  Safe Sport is proud to offer a tool to make this process streamlined and accessible to all member clubs.
 
SwimStaffSelect is a free, online resource to provide teams with the best hiring and HR tools. Club leaders will have the ability to create job descriptions and applications, interview scripts, and reference check forms, as well as have the capability to electronically store hiring records on a password protected site.  
 

SwimStaffSelect was created in partnership with the Non-Profit Risk Management Center and offers hiring tips and best practices. 

Get started and learn more about SwimStaffSelect by clicking through the links provided.

RECRUITING & RETAINING VOLUNTEERS

The success of a group is determined by how well the people involved see their responsibilities affecting the program in a positive way. The volunteer who feels appreciated will continue to work and be productive. Praise is the easiest and quickest way to encourage someone. Saying "Thank you" can be the same as a Gold Medal!


HOW TO MAKE A GOOD VOLUNTEER GREAT
  • Recruit Volunteers
  • Match the volunteer to the job
  • Provide training
  • Provide guidance &reinforcement
  • Share the glory

Team Governance Resource Library

Building a Competent Board Assessment and Evaluation Finances Principles of Governance and Planning
Our Community
Swimmers
Coaches
Officials
Team Leaders
Resources
SafeSport
Club Portal
Find a Team
Find Swim Lessons
Diversity, Equity & Inclusion
Rules & Regulations
About
Overview
Board of Directors
Careers
Contact
The Foundation
About the Foundation
Support the Foundation
Ambassadors
News & Events
Follow
DONATE
© Copyright 2023 USA Swimming. All Rights Reserved. Privacy Policy Terms & Conditions Personal Data Request Form