Coach Connection Newsletter #11 - 3/16/18

Coach Connection Newsletter #11 - 3/16/18

 | Tuesday, March 20, 2018

Fourth Annual #SwimBiz Conference Features Top Industry Keynote Speakers

Special Flex Membership Workshop Announced

USA Swimming is excited to announce the fourth annual #SwimBiz: Social Media, Sponsorship and Swimming marketing conference, set to take place April 8-10 in Colorado Springs, Colo. #SwimBiz features insights from prominent brands on building memorable stand-out social media and marketing strategies for their teams, while emphasizing advertising, branding, communications, sponsorship and local promotions.

Attended by team representatives from across the country, the 2018 conference will feature special keynote speakers Miranda Abney, Senior Marketing Director at MilkPep and Chris Weissman, former National Team swimmer and Partner at TopRight Partners. Weissman also previously served as the Chief Marketing Officer at HoneyBaked Ham.

In addition, Mark Bernheimer of MediaWorks Resource Group will lead a media training session to help attendees better understand the news media and provide the necessary tools to communicate with reporters.

This year’s conference will also feature a special Flex Membership Workshop. The Flex Membership is a membership option that will help teams offer creative and family-friendly entry-level programs. The pre-team/bridge programs are in place to help introduce young swimmers to competitive swimming. The workshop will focus on how to implement and creatively promote and the membership. It will also discuss how the program makes it easier to transition swimmers to competitive teams, provide an untapped source of new revenue and create a level for young swimmers that might not currently have a place in their competitive program.

“Every year we strive to present attendees with trending, industry-leading and membership-engaging topics to help them grow their business and their base,” USA Swimming Chief Marketing Officer Matt Farrell said. “In addition, at this year’s event we also wanted to pay special attention to the Flex membership, available September 2018, and arm participants with the tools to take advantage of the new membership category.”

The conference will also recognize the best local marketing and promotional efforts in the sport through the #SwimBiz Club Marketing Awards. Clubs will nominate their best marketing campaign ideas from 2017 in categories such as: Best Use of Social Media, Best in Fundraising, Best in Multicultural Marketing, Marketing LSC of the Year, Marketing Club of the Year and more. A panel of experts will determine the winners and awards will be handed out at the #SwimBiz Club Marketing Awards Dinner. 

Keynote Presentations:

• Media Training for Any Situation: Inside the Mind of a Reporter: Mark Bernheimer, MediaWorks Resource Group

• Winning with Kids: Influencing a Hard-to-Reach Audience: Miranda Abney, MilkPep Senior Marketing Director

• Five Things I've Learned as a C-Level Marketer: Chris Weissman, Partner at TopRight Partners


Sunday, April 8

1:30 – 1:45 p.m.  Welcome to #SwimBiz: Opening Remarks

Matt Farrell, USA Swimming Chief Marketing Officer

1:45 – 2:15 p.m. What is the Flex Membership & What It Means to your LSC 

Tom Avischious, USA Swimming Senior Director of Field Services, Programs and Services

2:30 – 3:00 p.m. A Case Study on Running a Pre-Team Program 

Bob Kizer, Sienna Plantation Aquatics Head Coach

3:00 – 3:30 p.m. Ways Your Club Can Successfully Implement the Flex Membership 

Mariejo Truex, USA Swimming Program & Services Director

3:45 – 4:15 p.m.  Sneak Peek: Messaging, Creative Elements & Tool Kit to Promote Flex to your Community 

Wendy Bartlett, USA Swimming Membership Marketing Manager

Monday, April 9

8:30 – 8:45 a.m. CEO Update with Tim Hinchey

8:45 – 9:45 a.m. Keynote: Winning with Kids: Influencing a Hard-to-Reach Audience 

Miranda Abney, MilkPep Senior Marketing Director

9:55 – 10:55 a.m.  Media Training for Any Situation: Inside the Mind of a Reporter 

Mark Bernheimer, MediaWorks Resource Group

11:05 – 11:35 a.m. Event Marketing

Andrew Schnell, Stadium Senior Vice President of Corporate Strategy

11:35 – 12:05 p.m.  Copy That: Copywriting, Logos, Branding and Pitfalls 

Lucinda McRoberts, USA Swimming General Counsel and VP of Business Affairs

1:15 – 1:45 p.m.  How to Negotiate a Swimsuit Deal for Your Team 

Mark Frank, Triangle Aquatics Event & Marketing Director

1:45 – 2:15 p.m.  Nielsen Report: How to Measure ROI on a Sponsorship 

Rebekah Stevens, Nielsen Sports & Entertainment Vice President Global Brand and Sponsorship Consulting

2:25 – 2:55 p.m. The Digital Age: Why Video Will Transform Your Team 

Nailah Ellis Director of USA Swimming Productions 

2:55 – 3:25 p.m. The Key Elements to Successful Sponsorship Sales

Impression Sports & Entertainment

3:35 – 4:05 p.m. Networking 101: How to Develop Partnerships Through Social Media

Fares Ksebati, MySwimPro Co-Founder and CEO

4:05 – 4:35 p.m. Creating a Business Culture: How to Empower Your Board/Staff to Be Your Front-Line Leaders 

Paris Jacobs, Machine Aquatics Owner/Director of Operations

4:35 – 5:05 p.m. Marketing Plan Tools: 10 Secrets to Steal for Your (Big or Small) Club 

Bob Platt, Scottsdale Aquatic Club Director of Ops/Assistant Coach-National

6:45 – 8:30 p.m.  #SwimBiz Marketing Awards at the Olympic Training Center

Tuesday, April 10

8:30 – 9:30 a.m.  Keynote: Five Things I've Learned as a C-Level Marketer 

Chris Weissman, Partner at TopRight Partners

9:40 – 10:10 a.m. Swipe Right: How to Make a Memorable First Impression with Social Media for your Team 

Kara Raney, USA Swimming Manger of Social Media

10:10 – 10:40 a.m. How to Get a Local Business to Sponsor a Swim Team vs. Other Youth Sports

David Orr, Sunkist Swim Team Head Coach/CEO

10:50 – 11:20 a.m. Social Media Fails: What to Do When Social Media Goes Wrong 

Matt Whewell, USA Speedskating Communications Director

11:20 – 11:50 a.m. Set, Direct, Protect: How Safe Sport is Critical to Running a Successful Small Business 

Maggie Vail, USA Swimming Safe Sport Education Manager

12:00 – 12:30 p.m. Utilizing the World's Best Free Marketing Tool (aka Social Media) 

Ryan Zundell, Marietta Marlins Head Coach

12:30 p.m.  End of the 2018 #SwimBiz Conference


For the full schedule, details for the #SwimBiz Club Marketing Awards and registration details visit link below or share it on social media with the #SwimBiz hashtag.
Full Schedule 

Is it OK for Swimmers to Eat Sub Sandwiches?

By Chris Rosenbloom, PhD, RDN, March 13, 2018

Jaden’s mom writes, “My son’s coach takes the kids to Subway after swim meets, and I worry because I’ve heard that processed meat used in sub sandwiches causes cancer.”

From Subway to Firehouse Subs to Jimmy John’s, subs are a popular choice for athletes. While there are many choices at sub shops, many do include processed meats. Let’s talk about what that means and if the health risk is as great as you might think.
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Aggressive Strapless Pull

By Glenn Mills, GoSwim Video of the Week, March 14, 2018



Breaststroke - Aggressive Strapless Paddles

See all of Brendan McHugh's videos here.

Get a new video everyday with a free account.

Strapless Paddles has always been one of our favorite drills for developing a good feel for the water, but if you go too fast, they may fall off too frequently.

Why to it:

While this is technically "strapless", grabbing the paddle pushes the focus just a bit further down the arm to the forearm. Developing the feel of press to this larger surface area will make for a better breaststroke.

How to do it:

1 - Get paddles without any straps on them, flat paddles work best.

2 - Turn them upside down, so the flat part that goes across the wrist makes it easier to grab.

3 - Grab the paddle with the tops of the fingers and pull fast breaststroke with a dolphin kick.

How to do it really well (the fine points):

If you keep the stroke rate high enough, you'll have no choice but to work the outsweep and press, but the additional focus is turning the hands to the recovery mode for a fast attack forward.

Remember, our demonstrator held the American Record for the 50 meter breaststroke for a while, so this specific exercise is NOT for developing swimmers. If you're just learning these skills... revisit some standard Strapless Paddle Sculling that Brendan McHugh is showing here.

Tips for Fueling Vegetarian Teen Athletes

By TrueSport

Being a vegetarian might seem at odds with also being a competitive athlete, but it’s becoming far more common, even at sports’ highest levels.

Martina Navratilova, one of the best tennis players of all-time, credits a plant-based diet as the reason she was able to win majors into her late 40s. NBA champions Glen Davis, James Jones, and John Salley are also vegetarians, as was Ironman Hall of Famer Dave Scott when he was training for his six Ironman World Championships. And five-time Wimbledon champion Venus Williams, 300-pound NFL lineman David Carter, and American champion Olympic weightlifter Kendrick Farris are not only vegetarian, but vegan.

Regardless of if your athlete participates in an endurance, strength, or even combat sport, eating a vegetarian diet and still performing to their potential can be done. Figuring out what exactly to feed a plant-based athlete isn’t always easy in the beginning, but following these tips will help them cover all their nutritional bases so they can then cross them on the field.
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USADA Update

The information below should be shared with your athletes and their parents. Please distribute it via email, a club newsletter, or link to the articles on your team webpage.


Find out the characteristics of dietary #supplements that should raise a RED FLAG.


USADA provides an annual athlete guide to the WADA Prohibited List to help you stay up-to-date on prohibited substances each year. #cleansport

How do you decide between energy drinks and sports drinks? What is the difference? 

When Will Youth Sports Actually Serve the Needs of Youth?

By John O'Sullivan,, March 7, 2018

In late February I was traveling and speaking in Sydney and Perth, Australia, working for a variety of sports organizations including the Football (Soccer) Federation of Australia, Football New South Wales, the Western Australia Department of Sports and Recreation, and the WA Aussie Rules Football Committee. While on site, I got to visit the brand new $1.5 billion Optus Stadium in Perth. As I toured the stadium with Project Manager Ronnie Hurst, he kept speaking about the guiding principle they used to build this incredible venue. From the placement of every seat and cup holder to how much leg room it had, from the location of every food stand to access for people with disabilities, every single aspect of the four-year project had to check a single box:
Fans First Tips!

Helping Your Sporting Children Avoid ‘The Comparison Trap’

By Gordon MacLelland, Working With Parents In Sport, February 14, 2018

As more and more children battle to be the best at younger and younger ages, what is the damage to those children around them, who spend large amounts of time comparing themselves to their higher performing peers in terms of their own long term development and potential future participation? Potentially it is huge and we must do all that we can as parents and educators to avoid the children we are involved with getting sucked into ‘The Comparison Trap’.

When your child first sets out on their sporting career and are attempting sports for the first time one of their main forms of feedback is how they compare themselves to others. You may say that this is mad, but it is one of their most significant forms of feedback.

We know that there are many discrepancies during these early sporting experiences. Some children are well ahead of the game due to the amount of time they may have spent practising a specific sport or they may be physically and emotionally more developed for their age.

If your child compares themselves to some of these early developed athletes they run the risk of dropping out.
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Lighting The Way From Behind: A Lesson For Coaches And Parents

By Rod Murrow,, March 1, 2018

When I was in high school, I was involved in forensics in addition to cross country and track. Forensics tournaments are in the winter, which means short daylight hours. We often left for forensics tournaments early in the morning when it was still dark, and then got home after dark. My family lived in the country with no sidewalks or streetlights.

One winter Friday night my junior year, I was grumbling that I probably wouldn't be able to run the next day due to a forensics tournament. We'd had a lot of snow and running on icy, snowy roads in the pitch dark probably wasn't my best play. I complained that because my two biggest rivals at the state meet both lived in larger cities where they had streetlights, sidewalks, and plowed roads, they were going to be able to run on a day that I likely wasn't. I didn't like the thought of them getting that edge on me, even for one day.

My dad casually offered to follow me in the pickup after I got home from the forensics tournament so I could run in the headlights.
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7 Ways Positive Leaders Lead

By Jon Gordon, Speaker, Author, March 12, 2018

When many first hear the term "positive leadership" they assume that I'm just talking about a nice ideal way to lead that sounds great in theory but doesn't address reality. I assure you this couldn't be further from the truth. Positive leadership is not pollyana, impractical or theoretical. Positive leadership is powerful, real and practical. In this spirit I want to share 7 ways positive leaders lead.

See the 7 Ways

Finding a Coaching Mentor

By Justin Matthew Brandt,, March 9, 2018

One of the best pieces of advice I can give any person is to find a mentor. Notice I did NOT say student, athlete or aspiring coach. This bit of advice should be applied by everyone, both young and old, experienced and novice. SEEK OUT MENTORSHIP! We do a fantastic job of telling our youth that they should go to college, find a trade or join the military. However, what we tend to fail to suggest, is to find someone who has experience in our desired field or holds a position in which we hold in high regard.
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