Fourth Annual #SwimBiz Conference Features Top Industry Keynote

Fourth Annual #SwimBiz Conference Features Top Industry Keynote

By USA Swimming  | Thursday, March 8, 2018

USA Swimming is excited to announce the fourth annual #SwimBiz: Social Media, Sponsorship and Swimming marketing conference, set to take place April 8-10 in Colorado Springs, Colo. #SwimBiz features insights from prominent brands on building memorable stand-out social media and marketing strategies for their teams, while emphasizing advertising, branding, communications, sponsorship and local promotions.

Attended by team representatives from across the country, the 2018 conference will feature special keynote speakers Miranda Abney, Senior Marketing Director at MilkPep and Chris Weissman, former National Team swimmer and.Partner at TopRight Partners. Weissman also previously served as the Chief Marketing Officer at HoneyBaked Ham.

In addition, Mark Bernheimer of MediaWorks Resource Group will lead a media training session to help attendees better understand the news media and provide the necessary tools to communicate with reporters.

This year’s conference will also feature a special Flex Membership Workshop. The Flex Membership is a membership option that will help teams offer creative and family-friendly entry-level programs. The pre-team/bridge programs are in place to help introduce young swimmers to competitive swimming. The workshop will focus on how to implement and creatively promote and the membership. It will also discuss how the program makes it easier to transition swimmers to competitive teams, provide an untapped source of new revenue and create a level for young swimmers that might not currently have a place in their competitive program.

“Every year we strive to present attendees with trending, industry-leading and membership-engaging topics to help them grow their business and their base,” USA Swimming Chief Marketing Officer Matt Farrell said. “In addition, at this year’s event we also wanted to pay special attention to the Flex membership, available September 2018, and arm participants with the tools to take advantage of the new membership category.”

The conference will also recognize the best local marketing and promotional efforts in the sport through the #SwimBiz Club Marketing Awards. Clubs will nominate their best marketing campaign ideas from 2017 in categories such as: Best Use of Social Media, Best in Fundraising, Best in Multicultural Marketing, Marketing LSC of the Year, Marketing Club of the Year and more. A panel of experts will determine the winners and awards will be handed out at the #SwimBiz Club Marketing Awards Dinner.  

Keynote Presentations:

  • Media Training for Any Situation: Inside the Mind of a Reporter   

    Mark Bernheimer, MediaWorks Resource Group 

  • Winning with Kids: Influencing a Hard-to-Reach Audience

Miranda Abney, MilkPep Senior Marketing Director

  • Five Things I've Learned as a C-Level Marketer 

Chris Weissman, Partner at TopRight Partners





Sunday, April 8

1:30 – 1:45 p.m.            Welcome to #SwimBiz: Opening Remarks

Matt Farrell, USA Swimming Chief Marketing Officer

1:45 – 2:15 p.m.            What is the Flex Membership & What It Means to your LSC 

Tom Avischious, USA Swimming Senior Director of Field Services, Programs and Services

2:30 – 3:00 p.m.            A Case Study on Running a Pre-Team Program 

Bob Kizer, Sienna Plantation Aquatics Head Coach

3:00 – 3:30 p.m.            Ways Your Club Can Successfully Implement the Flex Membership 

Mariejo Truex, USA Swimming Program & Services Director

3:45 – 4:15 p.m.            Sneak Peek: Messaging, Creative Elements & Tool Kit to Promote Flex to your Community 

Wendy Bartlett, USA Swimming Membership Marketing Manager


Monday, April 9

8:30 – 8:45 a.m.            CEO Update with Tim Hinchey

8:45 – 9:45 a.m.            Keynote: Winning with Kids: Influencing a Hard-to-Reach Audience 

Miranda Abney, MilkPep Senior Marketing Director

9:55 –  10:55 a.m.         Media Training for Any Situation: Inside the Mind of a Reporter 

Mark Bernheimer, MediaWorks Resource Group

11:05 – 11:35 a.m.        Event Marketing

Andrew Schnell, Stadium Managing Director, Corporate Development

11:35 – 12:05 p.m.        Copy That: Copyrights, Logos, Branding and Pitfalls 

Lucinda McRoberts, USA Swimming General Counsel and VP of Business Affairs

1:15 – 1:45 p.m.            How to Negotiate a Swimsuit Deal for Your Team 

Mark Frank, Triangle Aquatics Event & Marketing Director

1:45 – 2:15 p.m.            Nielsen Report: How to Measure ROI on a Sponsorship 

Rebekah Stevens, Nielsen Sports & Entertainment Vice President Global Brand and Sponsorship Consulting

2:25 – 2:55 p.m.            The Digital Age: Why Video Will Transform Your Team 

Nailah Ellis Timberlake, Director of USA Swimming Productions 

2:55 – 3:25 p.m.            The Key Elements to Successful Sponsorship Sales

                                                Impression Sports & Entertainment

3:35 – 4:05 p.m.            Networking 101: How to Develop Partnerships Through Social Media

Fares Ksebati, MySwimPro Co-Founder and CEO

4:05 – 4:35 p.m.            Creating a Business Culture: How to Empower Your Board/Staff to Be Your Front-Line Leaders 

Paris Jacobs, Machine Aquatics Owner/Director of Operations

4:35 – 5:05 p.m.            Marketing Plan Tools: 10 Secrets to Steal for Your (Big or Small) Club  

Bob Platt, Scottsdale Aquatic Club Director of Ops/Assistant Coach-National

6:45 – 8:30 p.m.            #SwimBiz Marketing Awards at the Olympic Training Center


Tuesday, April 10

8:30 – 9:30 a.m.            Keynote: Five Things I've Learned as a C-Level Marketer  

Chris Weissman, Partner at TopRight Partners

9:40 – 10:10 a.m.          Swipe Right: How to Make a Memorable First Impression with Social Media for your Team 

Kara Raney, USA Swimming Manger of Social Media

10:10 – 10:40 a.m.        How to Get a Local Business to Sponsor a Swim Team vs. Other Youth Sports

David Orr, Sunkist Swim Team Head Coach/CEO

10:50 – 11:20 a.m.        Social Media Fails: What to Do When Social Media Goes Wrong 

Matt Whewell, US Speedskating Communications Director

11:20 – 11:50 a.m.        Set, Direct, Protect: How Safe Sport is Critical to Running a Successful Small Business 

Maggie Vail, USA Swimming Safe Sport Education Manager

12:00 – 12:30 p.m.        Utilizing the World's Best Free Marketing Tool (aka Social Media) 

Ryan Zundell, Marietta Marlins Head Coach

12:30 p.m.                    End of the 2018 #SwimBiz Conference


For the full schedule, details for the #SwimBiz Club Marketing Awards and registration details visit or share it on social media with the #SwimBiz hashtag. 



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