Coach Connection Newsletter #41 - 10/13/17

Coach Connection Newsletter #41 - 10/13/17

 | Wednesday, October 25, 2017

1. Club Excellence Deadline TODAY
2. Butterfly - Kelsi Worrell Dolphin Kick on Back
3. #SwimBiz: Building a Killer Brand
4. USA Swimming Announces Revamped TYR Pro Swim Series
5. USADA Update
6. A Case for Nurture Over Nature
7. October Swim-A-Thon(TM) Pumpkin Carving Contest
8. Program Culture Thoughts
9. Ethics and Leadership
10. How Kids Can Tell Their Coach Cares

Club Excellence Deadline TODAY

Deadline for applications is Friday, October 13, 2017

For complete program information and the link to begin the application, please visit the Club Excellence page on the USA Swimming website.

In order to apply for the 2018 program, clubs must:
1. Complete the online application form available on the USA Swimming website.
2. Submit eligible pool performances using the Online Meet Entry (OME) system on the USA Swimming website.
Eligible open water performances are submitted using the online application.
3. Submit both components - the online application and the performance scoring - by the Oct 13, 2017 deadline.

Following is the complete timeline for the 2018 program:

09-01-17: Application period begins. Program announcement distributed to all USA-S clubs. Application form and info available on the USA Swimming website.
10-13-17: Deadline for submitting applications and the Online Meet Entry from clubs to USA Swimming.
12-15-17: Club rankings announced by USA Swimming and Grant applications sent to all qualifying clubs (Gold and Silver).
02-16-18: Deadline for qualifying clubs to submit grant applications to USA Swimming.
04-13-18: Grant awards announced by USA Swimming

Also, please note that the application requirement again includes Club Recognition Program participation. All clubs applying for the 2018 Club Excellence program must successfully complete at least Level 1 of the Club Recognition Program.
If you have previously completed Level 1, you don’t need to do it again.

Butterfly - Kelsi Worrell Dolphin Kick on Back

By Glenn Mills, GoSwim Video of the Week, October 11, 2017


When you’re trying to develop a great underwater dolphin, stay focused when you’re doing normal kick.

Why do it:
Carrying through great technique to a kick set can help you learn skills that can become habits.

How to do it:
1 - When Butterfly Champion Kelsi Worrell kicks butterfly on her back, she doesn’t allow her hands to pop up and down out of the water.
2 - Kelsi focuses on driving the hands forward, staying in a solid bodyline as she kicks.
3 - This also keeps her kick compact

How to do it really well (the fine points):
Kelsi uses fins on this to feel the power generated through her body and down to her feet. By keeping the top of the body more solid, rather than allowing the hands to be held out of the water, she continues to focus on driving the hands forward with each kick.

Remember, if your hands are coming too high out of the water, your bodyline underwater may not be in the most productive position. Keep the hands stable and floating right at the surface of the water.

You can see more of Kelsi’s videos by following this link:
As the entity that directly delivers services to athletes, swim clubs are vital to the ongoing growth and success of the sport. The Club Excellence program is one way in which USA Swimming recognizes our highest performing clubs and rewards them for a job well done.

#SwimBiz: Building a Killer Brand

John Mybeck, Former Executive Director of Indiana Swimming talks about ways clubs can build their brand, keep it consistent and keep it fresh


Looking for more marketing tips, check out the #SwimBiz Webinar Series by clicking here.

USA Swimming Announces Revamped TYR Pro Swim Series

By USA Swimming, October 5, 2017

USA Swimming announced a six-meet schedule, exciting format changes and a new title sponsor for the 2018 TYR Pro Swim Series, which will allow fans the chance to see some of the world’s most decorated athletes compete in the fastest race series in the world.

The meet dates and host sites for the six stops of the 2018 TYR Pro Swim Series – all long-course meters competitions – include:
Jan. 11-14, 2018: TYR Pro Swim Series at Austin (University of Texas)
March 1-4, 2018: TYR Pro Swim Series at Atlanta (Georgia Tech)
April 12-15, 2018: TYR Pro Swim Series at Mesa (Skyline Aquatic Center)
May 17-20, 2018: TYR Pro Swim Series at Indianapolis (Indiana University Natatorium, IUPUI)
June 14-17, 2017: TYR Pro Swim Series at Santa Clara (George F. Haines International Swim Center)
July 6-8, 2018: TYR Pro Swim Series at Columbus (Ohio State University)

Within the 2018 series, the six meets will feature two different competitive formats. Exciting adjustments to the Austin, Mesa and Santa Clara stops include:

USADA Update

The information below should be shared with your athletes and their parents. Please distribute it via email, a club newsletter, or link to the articles on your team webpage.

Click here for the 2018 List's Summary of Major Modifications and Explanatory Notes:

Needing to renew your TUE? Review your past approval TUE cert for any special conditions of your approval.

#DYK - Some energy drinks can contain more caffeine than soda? 5 things to know before you drink an #energydrink

Selected for testing? Athletes will be asked to provide at least 90ml of urine under direct observation #CleanSport

Curious about how a substance gets on the prohibited list? Understand the criteria. #cleansport

While no list is complete, use the Supplement 411 High Risk List to assess your risk. #supplements #cleansport


A Case for Nurture Over Nature

By Reed Maltbie, Changingthegame, May 2017

“Your daughter is so beautiful.” The kind woman said, smiling at my 18-year-old daughter.

“Thanks, she got her mother’s looks.” I said reflexively. Then I cringed.

That’s my “go to response”. Anytime I receive a compliment on my daughter’s looks, I immediately reply about her genetic connection to her mother.
She did get her mom’s looks. There is no doubt. My wife and my daughter could be sisters. Regardless of how they look, that response brings a cringe each time it escapes my lips.

Learn more here:

October Swim-A-Thon(TM) Pumpkin Carving Contest

Get ready for Halloween by entering the Swim-a-ThonTM pumpkin carving contest for a chance to win the ultimate treat for your team: a GoPro HERO4 Session, provided by TeamUnify and the USA Swimming Foundation.

The winning individual will also win a swag bag full of goodies from the USA Swimming Foundation in addition to a GoPro HERO4 Session for their team!

For more information, please visit here:

Program Culture Thoughts

From, October 2017

This article was sent to me by Dennis Hutter Coach Hutter is the Head Women’s Coach at Mayville State University. Dennis also has a coaching website. The URL is

Six Ways to Create Culture Within an Organization – Andy Stanley
Name It – Create a name for it, easiest part – MSUWBB = “The Comet Way”
Brand It – Phrase, Idea, Terms, Slogans, Images
Wear It – “Model It” – Leader must be seen doing this DAILY
People can see it in the leader, what the leader sees in them
Teach It – Have to teach it intentionally
Talk about it enough to get ALL on the same page
Institutionalize It – Make it part of the “rhythm” of the organization, Schedule Daily
Recognize It – When you see something, say something

What is rewarded, will be repeated

Make sure you are always trying to find ways to praise your players, when you find or hear about them representing the team and the culture on a high level:

Learn more here:

Ethics and Leadership

By Cory Dobbs, Ed.D., The Academy for Sport Leadership,, September 2017

The following is an excerpt of an interview conducted by Dr. Cory Dobbs, President of The Academy for Sport Leadership. Dr. Dobbs interviewed ethics experts Ann Tenbrunsel (Professor, the University of Notre Dame) and Max Bazerman (Professor, Harvard University). This interview took place following the release of Bazerman and Tenbrunsels’ bestselling book, Blind Spots: Why We Fail to Do What’s Right and What to Do About It.

When confronted with an ethical dilemma, most of us like to think we would stand up for our principles. But we are not as ethical as we think we are. In Blind Spots, leading business ethicists Max Bazerman and Ann Tenbrunsel examine the ways we overestimate our ability to do what is right and how we act unethically without meaning to. From the collapse of Enron and corruption in the tobacco industry, to sales of the defective Ford Pinto and the downfall of Bernard Madoff, the authors investigate the nature of ethical failures in the business world and beyond, and illustrate how we can become more ethical, bridging the gap between who we are and who we want to be.

Learn more here:

How Kids Can Tell Their Coach Cares

By Positive Coaching Alliance, September 2017

PCA National Advisory Board Member Mary Fry (@MaryFry10) is an associate professor in the Department of Health, Sport and Exercise Science at the University of Kansas. She also is the Director of the KU Sport and Exercise Psychology Lab and oversees the graduate program in the area.
Fry researches the benefits of a "Caring Climate," that is an environment created by a coach to make athletes as comfortable as possible so they can perform at their best. In this video, Fry shares what kids say when asked how they know their coach cares.

Here are some of their responses:
Coach notices my improvement
Coach praises effort and gets excited when we work hard
Coach pushes us hard because coach believes we have a lot of potential
When someone gets injured, coach runs out on the field and seems to genuinely care

Coaches may think they are creating a caring climate, but ultimately kids have to notice and feel cared for, which is why these answers provide a great insight into what matters most to kids.

Watch the video here:



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