Coach Connection Newsletter #23 - 6/9/2017

Coach Connection Newsletter #23 - 6/9/2017

 | Friday, July 14, 2017

1. SwimToday Entices All to Join the #FunnestSport with New Creative Content
2. All Sports United Humanitarian Award
3. Film Study of the Freestyle Pull
4. Freestyle - Balance Progression
5. Selection for the World Championships, World University Games and World Junior Championships This Summer
6. LSC Coach Mentorship Program
7. Want to Raise Inspired Kids? A Navy SEAL Commander Says Teach Them These 10 Things
8. Learning and Performance Zones in Sports
9. The Talent Equation Podcast
10. High School Coaching Conundrum: Is it too easy for parents to get you fired?

SwimToday Entices All to Join the #FunnestSport with New Creative Content
Partners and National Team athletes participate in #FunnestSport Campaign

The SwimToday program kicks-off its fourth-year with new creative assets to encourage the world to dive into the #FunnestSport there is and join a team this summer. The 2017 #FunnestSport campaign will feature free poster kits with five new slogans available on

In addition to the poster kits, SwimToday collaborated with 10 industry partners and 11 USA Swimming National Team athletes to show non-swimmers and their families why swimming is the #FunnestSport and provide an invitation to join in with customized assets tailored to each partner and athlete.

A series of artwork combines creative taglines with images of National Team athletes alongside age group swimmers. Visit the SwimToday Store to claim your free poster kit.

“True to its name the #FunnestSport campaign aims to showcase the best qualities of swimming” said USA Swimming Marketing Manager Jake Grosser. “We’re excited to continue the campaign and hope to increase swimming participation through 2017 and beyond."

During swimming’s biggest events of U.S. Olympic Team Trials – Swimming and the 2016 Olympic Games in Rio de Janeiro, SwimToday’s #SwimUnited campaign led to a 98% increase in swim team searches on and more than double the Google searches for “Swimming + Team” than the past three Olympic Games.

According to research, nearly 80 percent of parents don’t consider swimming as a competitive sport for their kids after completing swim lessons, largely due to a number of common misconceptions parents have about the sport. On the flipside, parents who experienced swimming easily rated the #FunnestSport higher than other sport in categories such as teamwork, fun, ease of learning, proximity, parental enjoyment, social skills, self-esteem and scholarship opportunities.

For more information on SwimToday and the #FunnestSport Campaign visit

About SwimToday

SwimToday is a first-of-its-kind marketing collaboration within the swimming industry. It is a joint, industry effort created to promote and grow participation in the sport of swimming. The campaign is led by USA Swimming, Arena USA, Speedo USA and TYR Sport, with additional support from the following aquatic organizations: American Swimming Coaches Association, National Swimming Pool Foundation, Swimming World magazine, TeamUnify, Counsilman-Hunsaker and the USA Swimming Foundation. Creative support is provided by Colle+McVoy, a Minneapolis-based advertising agency 
All Sports United Humanitarian Award

Cullen Jones Nominated

Olympian and USA Swimming Foundation Ambassador, Cullen Jones has been nominated for the All Sports United Humanitarian Award for his continued work with the USA Swimming Foundation again this year. Last year, Cullen made it to the final round, but Tony Stewart ended up being named the All Sports United Humanitarian of the Year, and was awarded $10,000 to support the charity of his choice: . If Cullen wins this year, the USA Swimming Foundation will receive a $10,000 grant!

With Cullen’s recent work with the Foundation, especially with the Make a Splash Tour, we believe he is deserving of the All Sports United Humanitarian Award! For those of you who remember voting last year, this year’s process is a little different. Instead of voting daily, you simply join Cullen’s team. As part of the team, you will be encouraged to take additional actions to earn points over the course of the campaign, which ends on July 1st. Anytime a fan joins the team, favorites, tweets, donates or performs a “do-gooder challenge,” the team will receive points toward the overall rankings.

Click here to get started:
Film Study of the Freestyle Pull

By Russell Mark, USA Swimming National Team High Performance Consultant, June 1, 2017

Russell Mark did a film study of the freestyle pull. Check out his illustrations here.
Freestyle - Balance Progression

By Glenn Mills, GoSwim Video of the Week, June 7, 2017

Video link:

Because it’s so important, we’re going to revisit core stability in freestyle again.

Why do it:
Making sure your body is in near perfect alignment while swimming freestyle, means that the movements you make with your arms and legs have a better change of being productive for moving you forward.

How to do it:
1 - This is a quick progression you can do during a freestyle set. Start with the pull buoy between the thighs like normal.
2 - Next, lower the pull buoy to between the knees, keeping the toes pointed and legs held tightly together.
3 - Move the pull buoy to between your feet. Maintain a stable body line through this part, and don’t allow the hips to fall.
4 - Swim with STRAIGHT LEGS, no kicking or as little as possible. Focus on the entire body, from the shoulders, torso, hips and legs, all rotating together.
5 - Start to add a small kick and swim.

How to do it really well (the fine points)
You’re really thinking about your stomach and hips through this exercise. When you’re drilling, and when you get to swimming, you should feel the hips engaged, or touching the surface on each rotation.

For more freestyle balance videos, click here:

Make sure you get your free account set up and get new videos delivered to you nearly everyday:

Selection for the World Championships, World University Games and World Junior Championships This Summer

To help you prepare for Trials later this month

The full selection procedures can be found here:

Please remember the written Selection Procedures shall take priority over any verbal explanation, clarification or interpretation of the Selection Procedures, including the attached document.
LSC Coach Mentorship Program 

Purpose: Create a coach mentoring program for club coaches in the LSCs.

Many successful coaches talk about how they were mentored earlier in their career. This program is intended to create a practical and affordable means to connect younger inexperienced coaches with a veteran coach to aid in the development and education of the coach.

Learn more here:
Want to Raise Inspired Kids? A Navy SEAL Commander Says Teach Them These 10 Things

By Bill Murphy, Jr.,, May 26, 2017

Rule No. 1: Make your bed, so you'll start the day with a consistent accomplishment.

A few years ago, a retired Navy SEAL commander named Bill McRaven gave a graduation speech at the University of Texas. His words went viral, starting with his advice that no matter what you do, if you want to be successful, you should make your bed in the morning.

McRaven, who had been in charge of the mission to get Osama bin Laden in 2011, has since become the chancellor of the University of Texas System, and he's also now a best-selling author, as his book Make Your Bed topped the New York Times bestseller list.

Lauded as "a book to inspire your children and grandchildren to become everything that they can," by the Wall Street Journal, McRaven's book is a short, easy read--just 144 pages--and highly motivating. Here are his 10 key pieces of advice.

Learn more here:

Learning and Performance Zones in Sports

By Jeremy Frith and Eduardo Briceño,, April 2017

Simply playing a sport is not always a great way to develop as an athlete. In order to improve, we need to not only play the game, but also engage in activities designed for improvement. This could include practicing drills that target specific skills and playing modified games to advance our understanding of different aspects of the game. Also critical are soliciting and receiving feedback and reflecting. These are examples of time spent in the Learning Zone.

Learn more here:

The Talent Equation Podcast

By Stuart Armstrong

Want to help young people to unleash their potential? Need advice on the best approaches and the latest science? The Talent Equation podcast seeks to answer the important questions facing parents, coaches and talent developers. Each episode will help to wade through the research, and offer independent guidance to anyone that wants to see young people flourish.

Listen here:
High School Coaching Conundrum: Is it too easy for parents to get you fired?

Coaches wonder about job security in an era when successful peers are let go.

By Darren Sabedra, Bay Area News Group, June 1, 2017

Rich Forslund won 77 percent of his games in seven seasons as Half Moon Bay’s boys basketball coach, adding to an impeccable reputation among peers across the Bay Area.

Chris Lavdiotis built a similar legacy in 24 years as Piedmont’s boys basketball coach, mostly with the varsity.

They will not be back at their schools next season, joining a growing number of coaches in the Bay Area and beyond who have been shown the door by administrators choosing to move in a different direction.

Learn more here:

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