The Five Basic Steps to Developing Your Aquatic Programming

The Five Basic Steps to Developing Your Aquatic Programming

By Sue Nelson  | Friday, February 10, 2017

Step one:  Know your area

  • If you have the means to do a demographic study be sure to do it. 
  • If not, visit everyone in area who offers a similar service to see what they do. 
  • You can also draw upon the knowledge of successful programs in other areas.

Step two:  Know your clients

  • Do you want to service children and adults? 
  • Do you want to service special needs populations? 
  • Are you wanting to offer Learn to Swim and Aquatic adaptation?
  • Competitive Swimming? 
  • Community Aquatics? 
  • Aquatic Exercise for Adults? 
  • Lap swimming? 

Step three:  Know your facility

  • What are the limitations of the facility you plan to use? 
  • Is it indoors or outdoors? 
  • What are the water depths?
  • Can the water temperature be adjusted to service different populations?
  • What are the available hours for facility use?
  • Who is responsible for air quality and water quality?

Step four:  Know your business plan

  • How much can you charge for your chosen services?
  • How much is your overhead?
  • What type of business are you going to form – a non-profit? A sub-S corp.? A sole proprietorship? etc?

Step five:  Know your marketing plan

  • How will you let people know you are in business?
  • What sets you apart from your competition?
  • How much can you spend developing and distribution brochure?





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