By Sue Nelson | Friday, February 10, 2017
Step one: Know your area
- If you have the means to do a demographic study be sure to do it.
- If not, visit everyone in area who offers a similar service to see what they do.
- You can also draw upon the knowledge of successful programs in other areas.
Step two: Know your clients
- Do you want to service children and adults?
- Do you want to service special needs populations?
- Are you wanting to offer Learn to Swim and Aquatic adaptation?
- Competitive Swimming?
- Community Aquatics?
- Aquatic Exercise for Adults?
- Lap swimming?
Step three: Know your facility
- What are the limitations of the facility you plan to use?
- Is it indoors or outdoors?
- What are the water depths?
- Can the water temperature be adjusted to service different populations?
- What are the available hours for facility use?
- Who is responsible for air quality and water quality?
Step four: Know your business plan
- How much can you charge for your chosen services?
- How much is your overhead?
- What type of business are you going to form – a non-profit? A sub-S corp.? A sole proprietorship? etc?
Step five: Know your marketing plan
- How will you let people know you are in business?
- What sets you apart from your competition?
- How much can you spend developing and distribution brochure?