| Monday, May 4, 2015Jumping in to support the “#funnestsport there is,” Counsilman-Hunsaker and the USA Swimming Foundation join the SwimToday campaign alongside an elite group of industry-leading partners with the common goal to encourage children to join team swimming.
While nearly 80 percent of parents overlook swimming when choosing organized sports activities for their children after they learn to swim, once parents and children experience team swimming, they “get it.” In fact, swimming surpassed other sports for teamwork, fun, ease of learning, parent enjoyment, social skills, coolness and opportunities for a financial future.
Now, 13 organizations, along with 12-time Olympic medalist Dara Torres, have partnered to support SwimToday. Partners include:
• USA SwimmingSilver Partners:
• American Swimming Coaches Association
• Colorado Time Systems
• Counsilman-Hunsaker (new)
• National Swimming Pool Foundation
• Swimming World Magazine
• USA Swimming Foundation (new)
• U.S. Masters Swimming“The SwimToday campaign is a great way for us to get more involved in promoting the industry that is so dear to us,” said Scott Hester, President at Counsilman-Hunsaker. “Through our five decades of work in aquatic facility design and operations we feel we can all make a difference to grow the sport of swimming.”
“The USA Swimming Foundation’s mission is to ‘save lives and build champions – in the pool and in life’ so we are excited to do our part to keep children involved in the sport after they learn to swim,” said Debbie Hesse, USA Swimming Foundation Executive Director. “The transition from Make a Splash learn to swim programs to SwimToday is another way we work collaboratively with USA Swimming.”
SwimToday started in 2012 as a USA Swimming initiative, before officially launching as a joint industry campaign for the first time in 2014 with a series of lighthearted and fun ads demonstrating the fun side of team swimming. The campaign features a “funnest sport there is” tagline and #funnestsport hashtag.
Highlights of the 2014 campaign include:
- 30,000 searches for swim teams at SwimToday.org (May – December; in addition to searches at USASwimming.org)
- 100+ news stories placed including the New York Times, Wall Street Journal, NPR, Sports Illustrated for Kids, Adweek and more
- Nearly $4 million in donated media time for the Public Service Announcement
- 4 different PSAs aired on USA Swimming broadcasts on NBC
- 1,500 swim teams received promotional kits to use locally