Community Resources


Use the USA Swimming marketing toolkit to show your community why kids should join swimming! This toolkit provides downloadable materials for members to customize and use on their own.

Marketing Toolkit

The marketing toolkit includes both guidelines and templates to make the personalizing process as easy as possible. 

LSCs and clubs may use the following templates to create customized email campaigns, flyers and social media posts.

Should you have any questions about the creative or the templates, please reach out to Senior Director of Creative Matt Lupton. If you have questions about the overall campaign and marketing initiatives, please contact Chief Commercial Officer Shana Ferguson.

12 & Under Marketing Toolkit Webinar

Learn how to use tools provided by USA Swimming to recruit young athletes to your programs. The previously recorded webinar covered the two themes of the toolkit, as well as social media tactics.

To access the recording and follow along with the updated PowerPoint, please click the boxes to the right.

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